![]() ![]() Here’s a quick overview of 10 popular link shorteners. There are tons of great URL shorteners out there, each with a wide range of features. Modern URL shorteners provide access to a host of metrics and insights marketers can use to review and improve their campaigns.įor instance, Bitly’s Enterprise dashboard provides numerous metrics, including: Lastly, a lesser-known benefit of URL shortening is the ability to track how your audience engages with your links. However, by branding your short URLs, you can avoid being perceived as a spammer.įor example, Condé Nast Traveler uses Rebrandly to create its own custom short links with the domain “,” as seen in the image below.Īs long as your custom short URL domain relates to your brand and is used regularly, people will trust your links. That way, unsuspecting people are more likely to click on them. Unfortunately, URL shorteners are often used by spammers to hide the URL destination. These branded short links also have another key benefit. Plus, branded short links receive up to 39% more clicks compared to generic short URLs. This makes them particularly useful when sharing URLs in any form of print advertising, such as posters, flyers, magazines, or business cards. Shortened links are much easier to read, memorize, and type. What’s more, you can use a custom URL shortener to create a memorable, branded URL. Next, URL shorteners can help you avoid excessively long and confusing URLs or any that contain jumbles of letters and numbers. ![]() This is especially true when sharing URLs on micro-blogging platforms, or in mobile messaging applications. Let’s dig into some reasons why you should be using a URL shortener.įirst, URL shorteners make it easier to share and manage long URLs. Many also allow you to create short links with your own customized URL. To make shortening links possible, many URL shorteners have short domain names themselves, such as Bit.ly and IS.GD. Copy your new short link to your clipboard to paste elsewhere. Paste or write your link into the box provided.ĥ.Let’s take a quick look at how to shorten a URL using a tool like Bit.ly. ![]() However, if you just need a shorter link, using a free URL shortener couldn’t be easier. These days, most link shorteners allow you to track your link metrics. The image below shows the difference:Ī URL shortener is a digital tool that enables you to take a long link and create a new, shorter one that takes people to the same location. Well, no-although, the terms are often confused and used interchangeably. To access it, sign up for your free Hootsuite trial here.“URL” stands for “Uniform Resource Locator,” and it’s a way of identifying the location of a file on the internet. However, to increase security for our users, we’ve moved the Ow.ly link shortener into the Hootsuite dashboard. Previously, Ow.ly was available to everyone. Why do I need a Hootsuite account to use Ow.ly? Create a vanity URL in Hootsuite by navigating to Account & Settings and then selecting Vanity URLs. Yes, you can create custom links with Ow.ly as long as you have a Team plan or above. Plus, vanity URLs can help boost brand awareness and keep your business top-of-mind. Long links look spammy and untrustworthy, so people are less likely to click on them. For example, Ow.ly is the perfect Twitter URL shortener because it leaves more of those 280 characters for your actual message. Short links are useful if you’re working with a limited character count and don’t want to waste precious caption space on a never-ending URL. Shortening lengthy URLs with a tool like the Ow.ly link shortener can help you create neater links and measure how many clicks they get. Lots! Hootsuite is the most popular social media management platform on earth and lets you manage all your social accounts in one place, schedule messages in advance, track important conversations, and, of course, use the Ow.ly link shortener. Are there any other benefits to using Hootsuite? The Hootsuite dashboard is designed to be user-friendly, so shortening links and tracking clicks is a cinch. When you add a link into the content box of Composer, Hootsuite will automatically give you the option to shorten with Ow.ly and add tracking parameters. Ow.ly is found in the Hootsuite Composer. We’ve put together a guide to all the best URL shorteners to help you decide which one is best for you. We’re partial to Ow.ly, of course, but there are plenty of top-notch link shorteners out there. Each link can be customized with tracking parameters to monitor success using analytics tools. It allows you to shorten links for free as you compose and plan posts in the dashboard. Ow.ly is Hootsuite’s very own URL shortener. ![]()
0 Comments
Leave a Reply. |